Here's how YouTubers make money off platform. These YouTube child stars are making millions of dollars. YouTube exec on making the site safer for kids.
Target of homophobic harassment speaks out after YouTube keeps videos up. YouTube star Lilly Singh is late-night's newest host. The first ever YouTube video was uploaded on April 23, -- exactly 15 years ago, today. YouTube co-founder Jawed Karim posted the second video, titled "Me at the zoo.
To this day, it is the only video on Karim's channel. Similar to Gen Z, millennials go to YouTube when they want to learn something or be entertained.
Additionally, they go to the platform to be inspired, watch TV, and catch up on the news. If you're targeting millennials, news stories, product reviews, entertaining content, and inspiring content will win out.
Gen Xers are goal-oriented. They usually go to YouTube with a purpose -- either to learn something, watch nostalgic videos, or stay up to date on news and pop culture.
Baby boomers have the most spending power of any generation and they go to YouTube to learn how to use products and watch tutorials. Additionally, they want to save time. If they can catch up on their favorite news and entertainment on the site, that's where they go.
If you're targeting Boomers on YouTube, you can post how-to and tutorial content. While each generation might watch fairly similar content, it's important to remember that the goal is different.
For Gen X it might be to reminisce, while for Boomers it's to save time, and for Millenials and Gen Z it's to learn something new.
To properly target the right demographic on YouTube, pay attention to the most popular categories and types of videos they watch on the platform. Use these statistics to create a YouTube marketing strategy that speaks to your audience's interests, drives revenue, and increases conversions. Editor's note: This post was originally published in April and has been updated for comprehensiveness.
Originally published Sep 10, AM, updated September 12 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Marketing Sales Service Website.
Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. In aggregate, YouTube has a huge audience, reaching Unsurprisingly, younger visitors tend to spend more time on the site. In March, YouTube drew Internet users in that age bracket who spent an average of 10 hours, 15 minutes on the site.
Meanwhile, the platform attracted For YouTube advertisers, buying beauty and style channels through Google Preferred — which bundles the top 5 percent of YouTube channels in any given vertical for ad buys — is a good bet to reliably reach women, particularly young teens and millennials. Beauty and style is a popular category, with million monthly views across its top channels, according to OpenSlate.
And those channels attract a youthful, largely female crowd: But there is one thing that unites us all: pets. Videos featuring pets and animals have a more even gender split. Animal videos attract viewers of all ages, but the top channels in the category which collectively generate million monthly views are most popular among millennial men , who account for 30 percent of viewership.
In contrast, millennial women represent around 24 percent of viewership in the category.
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